Deceased Suppression

Remove deceased contacts from your marketing and communication campaigns.

In 2013 Cleanlist announced the release of Canada’s first comprehensive database of deceased Canadians. The Canadian Deceased Registry is a national database of deceased Canadians built by Cleanlist in cooperation with industry partners including hundreds of funeral homes and community newspapers. The database is updated daily and covers all of Canada’s 10 provinces and 3 territories.

The Canadian Deceased Registry contains over 2.0 million deceased Canadians with approximately 4,000 being added weekly. According to Statistics Canada, there are approximately 250,000 Canadian deaths each year.

Why Identify Deceased Contacts?

For Marketers and Fundraisers, deceased suppression increases return-on-investment and response rates, saves resources and environmental waste, and avoids complaints by not offending surviving family members. Although all contact lists may contain deceased individuals and should be scrubbed prior to campaign execution, programs targeting senior citizens, retired individuals or mature communities have a higher proportion of deceased contact records and should always be run regularly against a deceased suppression service.

For Financial Institutions, Insurance Companies, Pension Managers and related industries, the ability to quickly identify deceased individuals can lead to reduced delinquency rates, less fraud, saved downstream administration in collection and other trace departments, and prompt account closure and wrap-up. If you're looking to identify deceased account or policy holders, we recommend Cleanlist’s Deceased Identification service.

How Does Cleanlist's Deceased Suppression Service Work?

Cleanlist's Deceased Suppression service matches contacts on your file to the Canadian Deceased Registry. Records are flagged to indicate probable deceased contacts.

Cleanlist recommends suppressing the deceased contacts it flags from marketing and communication campaigns, but not deleting them entirely from your database without further research or collaboration with other data sources such as your own organization’s account transaction records.

An included summary report provides statistical data describing your results.


  1. Reduce complaints arising from offended individuals.
  2. Increase marketing campaign ROI by improving deliverability.
  3. Save costs associated returned mail processing.
  4. Reduce environmental and financial costs associated with non-responsive mail.
  5. Reduce delinquency rates and lessen exposure to fraud.

Service Channels


Match Rates

0.5 - 3% Range.

Match Rate Factors:

  • List type (only consumers are included)
  • Age of accounts and maintenance update process.
  • List demographics (age)

Related Products

Fields Appended

Field Name

Deceased Flag:

  • D = Deceased
  • - = Not Deceased

For advice, estimates, or to place an order,

call us at 1-800-454-0223 or email