Launches Canada’s First Deceased Identification Service

London and Ottawa, Ontario. today announced the release of Canada's first Deceased Identification service. Deceased identification (also known as deceased screening, flagging or suppression) is a critical process for direct marketers, fundraisers, credit managers, and database administrators in the United States. However, until now, there’s been no such data source in Canada.

"For years, clients in various industries have been asking us for a way to identify deceased individuals on mailing lists and large contact databases. We challenged our product development team to solve this problem and, after 2-years in development, are excited to release Canada's first Deceased Identification solution", says Jeff Bisset, Cleanlist's president. As with all Cleanlist products, Deceased Identification is a reliable solution with national coverage and distribution through a number of channels, including outright licensing of the database.

About the Deceased Canadian Database:

The Cleanlist deceased database is updated weekly and includes 90% to 100% coverage of deceased individuals in English-speaking Canada (penetration varies somewhat by region). Deaths are typically reported to Cleanlist within 7 days, keeping the database highly current. Date-of-birth, as well as name and location data are collected for high confidence matching. Currently, the Cleanlist database contains a history of over 1 million deceased Canadians with approximately 4,000 being added weekly. According to Statistics Canada, there are approximately 250,000 deaths each year with approximately 200,000 residing in English-speaking Canada.

Why Identify Deceased Contacts?

For Direct Marketers and Fundraisers, deceased identification increases return-on-investment and response rates, saves resources and environmental waste, and avoids complaints by not offending surviving family members. Although all contact lists may contain deceased individuals and should be scrubbed prior to campaign execution, programs targeting senior citizens, retired individuals or mature communities have a higher proportion of deceased contact records and should always be run regularly against a deceased suppression service.

For Financial Institutions and related industries, the ability to quickly identify deceased individuals can lead to reduced delinquency rates, less fraud, and prompt account closure and wrap-up.

How Does Cleanlist's Deceased Identification Service Work?

Cleanlist's Deceased Identification service matches contacts in your file to the Cleanlist master deceased database. Confidence Codes are applied to each match to indicate reliability. The highest confidence matches are based on name, location, and date-of-birth. An included summary report provides statistical data describing your results.

There are multiple ways to access Cleanlist's Deceased Identification service including through the self-service web-site, Cleanlist's service bureau, an API (an automated, computer-to-computer Application Programming Interface), and through Enterprise installations of an on-site database license.

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