Geocode Append

Append latitude and longitude coordinates to your contacts for location and proximity targeting.

Interested in guiding customers to your nearest dealer? Looking to make informed decisions based on the geographic locations of the contacts in your list? Our Geocode Append service can help. Understanding the distribution and distance between segmented lists of customers is a great way to geographically target and personalize direct marketing messages to relevant dealerships, retail outlets, or branch offices.

After running this service, you will receive a result file with geocode (latitude and longitude) data elements appended to each of your records. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.

Delivery Options

Full-Service
Self-Service
API
Enterprise
YesYesYesYes

Benefits

  1. Personalize marketing campaigns based on proximity to outlets, dealerships or branches.
  2. Analyze the geographic distribution and density of your customers or prospects.

Match Rates

85 - 98% Range.

Match Rate Factors

  • List quality (matching is done at the postal code level)

Related Services

Turn names and addresses into actionable customer intelligence with our Demographic Append bundle. Also consider our Phone Number Append service which adds and verifies telephone numbers to ensure that you have the most up-to-date telephone contact information.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The Geocode Append service also appends the following fields:

Field Name
Length
Description
CLatlong
1

LatLong Match Code

Y = Postal Code Found in Database

"-" = No Match Found


Latitude
11

Latitude

Latitude of this postal code.


Longitude
11

Longitude

Longitude of this postal code.


View required input and standard result fields in our File Format Specifications.
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