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Dwelling Value & Age Append

Segment your prospect list by home value and age.

Enhance your homeowner prospect list with the age and value of the home using information provided to us by Statistics Canada and other reliable sources. By segmenting your contacts according to home value and age, you can better target and personalize your message which can improve your marketing ROI.

The following data elements, at the postal code level, are included in the Dwelling Value & Age Append bundle.

  • Average Home Value
  • Percentage of Households Built pre 1946
  • Percentage of Households Built 1946-1960
  • Percentage of Households Built 1961-1970
  • Percentage of Households Built 1971-1980
  • Percentage of Households Built 1981-1990
  • Percentage of Households Built after 1990

Delivery Options

Full-Service
Self-Service
API
Enterprise
YesNoNoYes

Benefits

  1. Improve marketing ROI by targeting the highest potential prospects.
  2. Save money by eliminating low potential prospects from your direct marketing campaigns.
  3. Personalize your message based on known household characteristics.

Match Rates

75 - 95% Range.

Match Rate Factors

  • List quality (matching is performed at the postal code level)

Related Services

Turn names and addresses into actionable customer intelligence with our Demographic Append bundle. Also consider our Phone Number Append service which adds and verifies telephone numbers to ensure that you have the most up-to-date telephone contact information.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The Dwelling Value & Age Append service also appends the following fields:

Field Name
Length
Description
Cdwel
1

Dwelling Append Match Code

Y = Postal Code Found in Database

"-" = No Match Found


Avgval
7

Average Home Value

The average value of homes in this postal code.


Pctold
6

Pre 1950

Number of homes in this postal code built prior to 1950.


Pct50
6

1951 - 1960

Number of homes in this postal code built between 1951-1960.


Pct60
6

1961 - 1970

Number of homes in this postal code built between 1961-1970.


Pct70
6

1971 - 1980

Number of homes in this postal code built between 1971-1980.


Pct80
6

1981 - 1990

Number of homes in this postal code built between 1981-1990.


Pct90
6

1991 and Up

Number of homes in this postal code built since 1991.


View required input and standard result fields in our File Format Specifications.
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