Demographic Append

Enhance your contact list and enable segmentation with demographic profiles.

Enhance your contact list with powerful consumer demographic profiles. Extensive consumer information is available to help you profile your contacts for making informed decisions and improving your segmentation capabilities. For precision-targeted direct marketing and telesales campaigns, you can segment your lists according to one or more of the various demographic selects available in our comprehensive Demographic Append bundle:

• Household Income
• Number of Children per Household
• Number of Teens per Household
• Number of Households in Postal Code
• Number of Adults- No Education
• Number of Adults- College Education
• Number of Adults- University Education
• Canadian MOSAIC Group
• Average Occupant Age
• Percent of Home Ownership
• Percent of Renters
• Dwelling Type
• Number of Blue Collar Working Adults
• Number of White Collar Working Adults
• Number of Working Adults

Delivery Options

Full-Service

Self-Service

API

Enterprise

Benefits

1. Increase marketing ROI by segmenting your contacts into like groups.
2. Improve marketing strategies through customer base analysis.
3. Learn more about your target customers by reviewing their demographic profiles.

Match Rates

75 - 95% Range.

Match Rate Factors

• List quality (matching is at the postal code level)

Related Services

Improve Demographic Append match rates by also running Address Standardization & Correction and the National Change of Address (NCOA) service. Also consider our Phone Number Append service which adds and verifies telephone numbers to ensure that you have the most up-to-date telephone contact information.

For even better segmentation, consider our Gender Append and Ethnicity Append services.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The Demographic Append service also appends the following fields: