Deceased Identification

Identify deceased individuals on your contact lists.

The Cleanlist deceased database is updated weekly and includes 90% to 100% coverage of deceased individuals in English-speaking Canada (penetration varies somewhat by region). Deaths are typically reported to Cleanlist within 7 days, keeping the database highly current. Date-of-birth, as well as name and location data are collected for high confidence matching. Currently, the Cleanlist database contains a history of over 1 million deceased Canadians with approximately 4,000 being added weekly. According to Statistics Canada, there are approximately 250,000 deaths each year with approximately 200,000 residing in English-speaking Canada.

For Direct Marketers and Fundraisers, deceased identification increases return-on-investment and response rates, saves resources and environmental waste, and avoids complaints by not offending surviving family members. Although all contact lists may contain deceased individuals and should be scrubbed prior to campaign execution, programs targeting senior citizens, retired individuals or mature communities have a higher proportion of deceased contact records and should always be run regularly against a deceased suppression service.

For Financial Institutions and related industries, the ability to quickly identify deceased individuals can lead to reduced delinquency rates, less fraud, and prompt account closure and wrap-up.

Cleanlist's Deceased Identification service matches contacts in your file to the Cleanlist master deceased database. Confidence Codes are applied to each match to indicate reliability. The highest confidence matches are based on name, location, and date-of-birth. An included summary report provides statistical data describing your results.

Delivery Options

Full-Service

Self-Service

API

Enterprise

Benefits

1. Reduce complaints arising from offended individuals.
2. Increase marketing campaign ROI by improving deliverability.
3. Save costs associated returned mail processing.
4. Reduce environmental and financial costs associated with non-responsive mail.
5. Reduce delinquency rates and lessen exposure to fraud.

Match Rates

0.5 - 3% Range.

Match Rate Factors

• List type (only consumers are included)
• List demographics (age)

Related Services

For complete file suppression accuracy it is advisable to also run the CMA Do Not Contact and Prison Suppression services with Deceased Suppression.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The Deceased Suppression service also appends the following fields: