CMA Do Not Contact

Remove prospects registered on the Canadian Marketing Association Do Not Contact service.

Are you wasting resources on contacts that have actively opted out of receiving unsolicited direct mail? Comply with the Canadian Marketing Association's (CMA) code of ethics while respecting the requests of consumers by processing your file against our CMA Do No Contact service. You'll improve your response rates and reduce waste at the same time. For CMA members, this suppression service is mandatory.

Matched records are flagged (not deleted) with an indicator placed in a new field added to your record. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.

Delivery Options

Full-Service
Self-Service
API
Enterprise
YesNoNoYes

Benefits

  1. Reduce complaints by respecting individual preferences.
  2. Improve response rates by not contacting non-responsive individuals.
  3. Comply with the CMA's code of ethics.
  4. Reduce environmental and financial costs associated with non-responsive mail.

Match Rates

0.5 - 1.5% Range.

Match Rate Factors

  • List quality and completeness

Related Services

Be sure to verify and correct your addresses with our National Change of Address (NCOA) and Address Standardization & Correction services prior to running the CMA Do Not Contact suppression.

File Format Specification

*Please note that following our file format specifications is required only for our Self-Service products.

Please see our File Format Specification page for more information on required input and standard result fields.

The CMA Do Not Contact service also appends the following field:

Field Name
Length
Description
CMAFlag
1

CMA Suppression Code

M = Do not Mail

"-" = No match


View required input and standard result fields in our File Format Specifications.
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